“价格屠夫”王川为你揭秘 小米电视价格便宜的真正原因

2016-03-27 12:26:09     作者:      来源:电视之家

标签: 小米电视3S

“小米不会为了销量而销量,我们不会因为销量就改变我们的价值观。我们不希望说这个产品我们卖给用户是非常贵的,然后这里头加了很多渠道的成本。”王川表示。

一个月不到,小米被乐视截胡了两次。一次是后者在CES上用乐Max 2,全球首发了高通骁龙820;另一次是12月22日,乐视用超4 Max65 Curved率先发布了65吋曲面电视。当然,两次都是工程机。对此,雷军和王川都曾表示不屑,毕竟这种神乎其技的“卡位”可以说是小米当年玩剩下的。

2016年3月23日,小米电视CEO王川首次为自己的产品站台,发布了两款小米电视3S,分别为65吋曲面屏版,及43吋1080p版。另外,还推出了一个几乎可以等同于爱奇艺VIP的小米电视会员。

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" 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在发布会上,“工匠”二字被王川提到了10次,足以看出他对两款小米电视3S的硬件配置十分自信。至于价格,由于“小米的梦想(之一)就是做世界上最好的电视,还要让每个人都买得起。”因此,在硬件+价格这个层面,小米电视3S的性价比依然很高。

但卖电视显然没有这么简单粗暴,据王川透露,小米电视去年的出货量为100万台,而这个数字在乐视——300万台——的衬托下并不亮眼。

不过话说回来,自从雷军在小米年会上表示“小米2016年的目标是开心就好”之后,“销售数字”、“排名”这些字眼在小米的官方语境中已经逐渐被淡化。“小米不会为了销量而销量,我们不会因为销量就改变我们的价值观。我们不希望说这个产品我们卖给用户是非常贵的,然后这里头加了很多渠道的成本。”王川表示。

因此,与小米手机不同的是,除了自有的小米之家以外,在短期内小米电视依然不会在线下渠道有什么建设性的工作。而如果小米模式的核心真如王川阐述的那样:“把渠道费用、广告费用节省下来,让度给消费者。”那到目前为止,小米电视无疑要比小米手机走得更纯粹。


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